Shoes designed Overseas, made and sold in China

 

The economists expect the disposable income of the urban families in China will at least double in the next decade ahead. The explosive growth of China’s emerging middle class has brought sweeping economic change and social transformation. The upper middle class is poised to become the principal engine of consumer spending over the next decade. As income increases, social activities will follow suit. The demand of shoes are expected to increase to meet various occasions in a changing lifestyle. The evolution of the middle class means that we have to face the sophisticated and seasoned shoppers who are able and willing to pay a premium for quality and to consider discretionary goods and not just basic necessities. Especially, the younger generation from 20 to 35 are confident, independent minded, westernized and determined to display that independence through their consumption.

 

In view of the social and economic changes in China, we shall cooperate with our overseas counterpart to induce the foreign design for our products made in China. If necessary, we shall import the upper material to maintain the quality being comparable to those made in Italy. We intend to meet the demand of the upper middle class to provide product with affordable prices。For such objective, we have set up a wholesales outlet in Guangzhou Fortune World Plaza, a sizable thematic wholesales mall for shoes and their fringe supplies. We shall explore our target market, we would strengthen our connection with distributors in various regions of China.