Product Positioning

UPPU specializes in casual lady shoes that combine trendy and comfort that are always difficult to coexit. It reveals the attributes of European design that pursues innovation and trendy. It is simple and elegant. One will be moved and her dream of casual and comfortable lifestyle will come true.  

Target Customers

The trendy ladies mainly in their eighteen to thirty five who love casual, healthy and natural life. They dress in a fashionable manner but not conform to conventional pattern, simple but elegant. They are independent minded , brave, with distinct character but friendly and considerate. They like social activities and getting along with others well.

Inspiration

As our economy becomes more affluent, our social activities would increase and we need more comfortable but fashionable dress and shoes to realize the unrestricted feeling, release from work pressure and acquire the real physical and mental relaxation. It inspires UPPU to develop a series of trendy, natural and comfortable shoes collections to satisfy people’s pursuit of casual life. Other than outdoor and social activities, UPPU will also meet the need of the office ladies in reducing their fatique and making them more lively in their work.

The Meaning of UPPU

The abbreviated Characters, UPPU, stands for : (U)You, Preasant, Positive and Unrestricted.  That is what UPPU expects its customers acquiring such sensation in wearing its products.